Episode 007: Networking for Introverts: Building Your Massage Practice One Connection at a Time

For many massage therapists, the idea of networking can be daunting—especially for those who identify as introverts. The thought of entering a room full of people, making small talk, and trying to establish business relationships may feel overwhelming. However, networking doesn’t have to be intimidating or uncomfortable.

This blog post, based on an episode of the Folding Towels Podcast, explores practical, low-pressure ways to build your massage practice through connections, whether you thrive in one-on-one interactions or prefer to grow relationships gradually.

Why Networking Matters for Massage Therapists

Building strong professional connections can significantly enhance your business. Networking can:

• Help you gain referrals from other health professionals.
• Establish your reputation in the local health and wellness community.
• Create support systems with other massage therapists and business owners.
• Open doors to new opportunities, from speaking engagements to collaborative projects.

David shares, “I used to feel uncomfortable introducing myself as a massage therapist in business settings. But when I shifted my mindset and approached networking as relationship-building rather than selling, it became much easier.”

Overcoming Networking Anxiety

Jackie highlights an important challenge: “Many of us are great one-on-one, but the idea of walking into a room full of people is terrifying.” If this resonates with you, there are ways to network effectively without overwhelming yourself.

1. Start Small and Build Gradually

Networking doesn’t have to mean attending large events. Begin with smaller interactions that feel more natural:

• Connect with local businesses you already interact with, such as physiotherapists, chiropractors, or yoga instructors.
• Engage with other therapists in online forums or small local meetups.
• Ask clients about other health professionals they see and whether they’d be comfortable with you reaching out to collaborate.

Jackie suggests, “Even if a client doesn’t want you to contact their podiatrist, you can still introduce yourself to that professional and explain how your work complements theirs.”

2. Use Your Clients as a Networking Resource

Clients often see multiple health professionals, which creates a natural opportunity to connect with those providers.

• Ask your client, “Who is your podiatrist?” or “Who is your physiotherapist?”
• With permission, send a professional email or letter introducing yourself and how you can support their treatment approach.
• Keep the message professional and collaborative: “I understand they are under your care. What can I do to support their treatment outcomes?”

This approach makes networking feel more organic and purposeful, rather than forced.

3. Tap Into Your Niche

Focusing on a specific area of massage therapy can make networking more effective. Whether you work with athletes, new mothers, or people with chronic pain, identifying a niche helps you connect with the right professionals.

David shares an example: “A physiotherapist I knew started by focusing on CrossFit athletes. He rented space in different CrossFit gyms, treated members for free before and after competitions, and grew his business through that network.”

Jackie adds, “There’s a growing niche for post-tongue tie release bodywork. Some massage therapists have successfully networked with dentists and pediatricians who perform these procedures.”

4. Network Through Volunteering

One of the best ways to build relationships is by offering your expertise where it’s needed. Consider:

• Volunteering at local sports events.
• Partnering with personal trainers or rehabilitation specialists.
• Offering short educational sessions at community centers or gyms.

This creates visibility and trust, leading to more referrals and long-term relationships.

5. Utilize Local Business Groups

Many councils and chambers of commerce offer networking events for local business owners. While these may feel intimidating, they can be valuable for meeting like-minded professionals.

David shares his experience: “I attended a few networking events and felt out of place among lawyers and CEOs in suits. But I realized that I bring something unique to the table—helping people feel and move better. Once I reframed my perspective, I found value in these events.”

For those who prefer a more structured approach, business groups often offer small-group training sessions where networking happens more naturally.

6. Keep It Simple and Authentic

Networking doesn’t mean you have to be overly sales-focused. The best connections come from genuine interactions. A simple coffee meeting with another health professional can lead to a lasting referral relationship.

Jackie emphasizes, “Networking isn’t about pushing your business. It’s about relationship-building. The best connections come from natural conversations.”

Final Thoughts

Networking for massage therapists doesn’t have to be overwhelming. By starting small, leveraging your existing clients, focusing on your niche, and embracing low-pressure networking opportunities, you can build strong professional relationships without feeling out of your element.

David sums it up perfectly: “You don’t need to meet everyone at once. Just start with one connection at a time.”

Want to hear the full discussion? Check out Folding Towels Podcast: Episode 7 – Networking for Introverts: Building Your Massage Practice One Connection at a Time.