Episode 140: Your Brand Is What Clients Remember You For
Branding for massage therapists is more than a logo, colour palette or polished website. Jackie and David discuss reputation, trust, personal identity and the consistent professional habits clients remember.
Episode 138: Five Overlooked Niches for Massage Therapists
Not every useful massage niche is obvious. Jackie and David explore five underserved client groups and the practical changes therapists may need to make in their communication, treatment environment, education and service delivery.
Episode 094: Gael Wood on Massage, Marketing, and Making It Work: Lessons from 30 Years in the Industry
we chat with Gael Wood—massage therapist, business coach, and World Massage Hall of Fame inductee—about her 30-year journey in the industry. From her humble beginnings at a bed and breakfast to building a thriving business and coaching others, Gael shares practical marketing tips, personal stories, and advice for creating a sustainable, joyful massage career.
Episode 088 – Five More Niches for Massage Therapists You Probably Haven’t Thought Of
Looking to expand your massage therapy practice? Discover five unexpected niches that can set you apart – from voice and swallowing disorders to post-surgical recovery. Learn how to tailor your treatments, attract new clients, and integrate these specialities into your existing service.
Episode 086: Building a Client Base from Scratch: 10 Strategies That Worked for Me
Building a massage client base from scratch is no easy feat, but it’s absolutely possible. In this episode of Folding Towels, David shares the exact 10 strategies he used to take his business from a part-time side hustle to a fully booked massage practice.
If you’re struggling with getting clients, marketing your business, or standing out, this episode is packed with real-world strategies that actually work. From letterbox drops and online visibility to networking and referrals, you’ll learn practical steps to grow your massage practice—no gimmicks, just real results.
Episode 085: Kylie Bradley – Why Niching Your Massage Business Could Change Everything
Thinking about niching your massage practice but not sure where to start? In this episode of Folding Towels, we chat with Kylie Bradley, a massage therapist who transitioned from general remedial work to specialising in lymphatic drainage. Kylie shares the real challenges, the unexpected benefits, and why finding a niche could be the best decision you ever make. Whether you’re looking to refine your skills, shift your business focus, or simply understand how a specialist approach can work, this episode is a must-listen!
Episode 007: Networking for Introverts: Building Your Massage Practice One Connection at a Time
Networking doesn’t have to be overwhelming—even for introverts. In this post, based on Folding Towels Podcast: Episode 7, we explore practical ways for massage therapists to build their business one connection at a time. From leveraging client relationships to tapping into niche markets and volunteering, learn how to network effectively without stepping too far out of your comfort zone.
Episode 005 – Finding Your Niche and Standing Out (and 5 niches you’ve probably never thought about)
In their podcast episode, massage therapists Jackie and David explore intriguing niches within their profession. From aiding pre and post-surgical clients to assisting those with joint replacements, addressing trauma in children and adults, supporting individuals with neurological conditions, and optimizing athletes’ and performers’ training, they discuss unique opportunities for therapeutic expertise. By embracing these niches, massage therapists can provide specialized care and empower clients on their unique health journeys. The episode offers insights into the diverse ways massage therapy can enhance well-being, emphasizing the importance of continuous learning and adaptation in the field.