Episode 080: Your Questions Answered

In this post, we answer your pressing questions about the massage therapy industry. From managing finances and exploring overseas training to navigating NDIS changes and association benefits, we provide practical insights and expert advice. Perfect for therapists looking to grow their skills and business with confidence.

Episode 079: Should You Sell Products In Your Massage Clinic?

Selling products in your massage clinic can boost income and enhance client care, but it’s not for everyone. This blog explores the benefits, ethical considerations, and tips for choosing items that align with your values and practice. Discover how to create a positive retail experience without compromising your therapeutic focus.

Episode 078: Showing Up When You’re Running on Empty

You wake up exhausted, the day ahead feels like a mountain, but the bills and clients can’t wait. Sound familiar? Burnout in massage therapy creeps in, especially during the chaotic end-of-year rush. “It’s like boiling a frog,” Jackie explains. “Stress builds slowly, and suddenly you’re overwhelmed.” Self-employed therapists face unique challenges: no sick leave, no fallback. Yet, small steps can help you recharge. Plan a real break, reconnect with hobbies, and align your work with your passions. “You deserve joy,” David says. This article offers practical tips to navigate burnout and start the new year with renewed energy.

Episode 077: Massage Meets Research: Building an Evidence Base for Massage Therapy

Discover how research can transform massage therapy in this insightful exploration featuring Rona Moore, Dr. Jan Douglass, and Dr. Sarah Fogarty. From case studies to practice-based evidence, learn actionable steps to contribute to the evidence base, overcome barriers, and enhance the credibility of massage therapy in healthcare. Perfect for therapists eager to grow and make a lasting impact.

Episode 076: Should You Discount Your Services? A Strategic Guide for Massage Therapists

Discounting your services as a massage therapist can be a double-edged sword. While discounts can attract new clients, they also risk undervaluing your work, creating a misconception about your worth, or worse—attracting bargain hunters who don’t appreciate the quality of what you offer. In this article, we’ll explore the dos and don’ts of discounting in […]

Episode 74: Certified for Success: Raising Standards in Massage Therapy with Charlotte Keane and Paul Averill

Charlotte Keane and Paul Averill from Massage & Myotherapy Australia discuss the Certified Practitioner program, an initiative that sets clear standards for massage therapists across Australia. Developed by Massage Myotherapy Australia to meet ISO9001 standards, this certification offers therapists a way to distinguish themselves as safe, qualified, and reliable professionals. For anyone looking to elevate their practice, certification is more than just a title—it’s a commitment to excellence.

Episode 071: Setting Yourself Up for the New Year

In this episode Jackie and David dive into how we’re each planning for the year ahead, both in our businesses and personal lives. David talks about his need for structure – how he plans holidays, blocks out family time, and makes sure important dates are locked in early so he can be fully present. Jackie shares her more flexible approach to scheduling and how she balances the unpredictability of life with her business. We also cover some essential housekeeping for massage therapists, like reviewing your annual costs, planning price increases, and staying on top of things like first aid certifications and insurance. And let’s not forget the importance of self-care – booking regular massages, making time for hobbies, and finding joy outside of work are things we can’t ignore. Whether you’re a detailed planner like me or prefer to take things as they come like Jackie, this episode is all about helping you find balance and get set up for a rewarding and manageable year ahead.

Episode 065: Getting Staffing Right with Norelle Pratt from HR for Health Leaders

In this episode of the Folding Towels Podcast, hosts Jackie and David sit down with Norelle Pratt from HR for Health Leaders to dive deep into the HR challenges faced by allied health clinics. With over 13 years of HR experience and a background as a remedial massage clinic co-owner, Norelle offers practical advice on key topics such as avoiding sham contracting, understanding superannuation obligations, and navigating award changes. Norelle stresses the importance of knowing your numbers and calculating the full cost of employment, ensuring clinic owners can make informed decisions about hiring and managing staff. Whether you’re a solo practitioner looking to expand or an established clinic owner, this episode provides essential insights into creating a compliant and successful business.

Episode 063: What we learned at the 2024 Massage Myotherapy Australia Conference

Jackie and David went to the 2024 Massage & Myotherapy Australia Conference – held in Tweed Heads, New South Wales. For practitioners like us, this conference wasn’t just about enhancing our skills—it was about connecting with our peers (you are all colleagues to us), and reaffirming our dedication to helping clients through holistic and evidence-based […]