Episode 086: Building a Client Base from Scratch: 10 Strategies That Worked for Me
Building a massage client base from scratch is no easy feat, but it’s absolutely possible. In this episode of Folding Towels, David shares the exact 10 strategies he used to take his business from a part-time side hustle to a fully booked massage practice.
If you’re struggling with getting clients, marketing your business, or standing out, this episode is packed with real-world strategies that actually work. From letterbox drops and online visibility to networking and referrals, you’ll learn practical steps to grow your massage practice—no gimmicks, just real results.
Episode 084: Beyond Regulation: What We Can Do as Massage Therapists
Regulation isn’t the silver bullet for every challenge in the massage industry—but there are things we can do right now to improve client trust, professional reputation, and industry standards. In this episode of Folding Towels, Jackie and David dive into real-world strategies massage therapists can implement today. From risk management and client communication to industry collaboration and public education, they explore actionable steps to strengthen the profession.
Episode 083: Addressing Safety and Trust in the Massage Industry
The massage industry thrives on trust, but what happens when that trust is broken? Recent events have highlighted the importance of safety, client education, and raising professional standards. In this blog, we explore how therapists and clients can protect themselves, where to report unethical behaviour, and how to create a safer industry for everyone.
Episode 082: Planning A Year You’ll Be Proud Of
A new year offers the perfect opportunity to set meaningful goals and take control of your personal and professional growth. In this guide, we explore how to plan your perfect year by setting clear personal, professional, and business goals. Learn how to structure your ambitions, break them into actionable steps, and adapt when needed. Plus, download our free one-page business plan template to keep your goals simple and focused. Whether you’re growing your practice, refining your skills, or prioritising work-life balance, this guide will help you stay on track.
Episode 080: Your Questions Answered
In this post, we answer your pressing questions about the massage therapy industry. From managing finances and exploring overseas training to navigating NDIS changes and association benefits, we provide practical insights and expert advice. Perfect for therapists looking to grow their skills and business with confidence.
Episode 079: Should You Sell Products In Your Massage Clinic?
Selling products in your massage clinic can boost income and enhance client care, but it’s not for everyone. This blog explores the benefits, ethical considerations, and tips for choosing items that align with your values and practice. Discover how to create a positive retail experience without compromising your therapeutic focus.
Episode 078: Showing Up When You’re Running on Empty
You wake up exhausted, the day ahead feels like a mountain, but the bills and clients can’t wait. Sound familiar? Burnout in massage therapy creeps in, especially during the chaotic end-of-year rush. “It’s like boiling a frog,” Jackie explains. “Stress builds slowly, and suddenly you’re overwhelmed.” Self-employed therapists face unique challenges: no sick leave, no fallback. Yet, small steps can help you recharge. Plan a real break, reconnect with hobbies, and align your work with your passions. “You deserve joy,” David says. This article offers practical tips to navigate burnout and start the new year with renewed energy.
Episode 077: Massage Meets Research: Building an Evidence Base for Massage Therapy
Discover how research can transform massage therapy in this insightful exploration featuring Rona Moore, Dr. Jan Douglass, and Dr. Sarah Fogarty. From case studies to practice-based evidence, learn actionable steps to contribute to the evidence base, overcome barriers, and enhance the credibility of massage therapy in healthcare. Perfect for therapists eager to grow and make a lasting impact.
Episode 076: Should You Discount Your Services? A Strategic Guide for Massage Therapists
Discounting your services as a massage therapist can be a double-edged sword. While discounts can attract new clients, they also risk undervaluing your work, creating a misconception about your worth, or worse—attracting bargain hunters who don’t appreciate the quality of what you offer. In this article, we’ll explore the dos and don’ts of discounting in […]
Episode 075: Insights on Working Through Pregnancy As A Massage Therapist
Working as a massage therapist while pregnant presents unique challenges and opportunities. From adjusting your schedule and managing physical changes to planning maternity leave and communicating with clients, this journey requires thoughtful preparation and self-care.