Episode 086: Building a Client Base from Scratch: 10 Strategies That Worked for Me
Building a massage client base from scratch is no easy feat, but it’s absolutely possible. In this episode of Folding Towels, David shares the exact 10 strategies he used to take his business from a part-time side hustle to a fully booked massage practice.
If you’re struggling with getting clients, marketing your business, or standing out, this episode is packed with real-world strategies that actually work. From letterbox drops and online visibility to networking and referrals, you’ll learn practical steps to grow your massage practice—no gimmicks, just real results.
Episode 082: Planning A Year You’ll Be Proud Of
A new year offers the perfect opportunity to set meaningful goals and take control of your personal and professional growth. In this guide, we explore how to plan your perfect year by setting clear personal, professional, and business goals. Learn how to structure your ambitions, break them into actionable steps, and adapt when needed. Plus, download our free one-page business plan template to keep your goals simple and focused. Whether you’re growing your practice, refining your skills, or prioritising work-life balance, this guide will help you stay on track.
Episode 076: Should You Discount Your Services? A Strategic Guide for Massage Therapists
Discounting your services as a massage therapist can be a double-edged sword. While discounts can attract new clients, they also risk undervaluing your work, creating a misconception about your worth, or worse—attracting bargain hunters who don’t appreciate the quality of what you offer. In this article, we’ll explore the dos and don’ts of discounting in […]
Episode 075: Insights on Working Through Pregnancy As A Massage Therapist
Working as a massage therapist while pregnant presents unique challenges and opportunities. From adjusting your schedule and managing physical changes to planning maternity leave and communicating with clients, this journey requires thoughtful preparation and self-care.
Episode 072: Your Personal Brand and End-to-End Client Care with Randall Cooper
Randall Cooper’s journey from a 16-year-old recovering from an ACL injury to an internationally recognized sports physiotherapist is nothing short of inspiring. In this episode of Folding Towels, Randall shares his story of resilience, the importance of building a personal brand, and how creating a consistent, end-to-end client experience is key to success in the health and wellness industry. As the founder of Premax, a leading sports skincare brand, and Learn.Physio, an online education platform for health professionals, Randall’s entrepreneurial spirit shines through. His passion for helping others, both in clinical practice and through education, continues to drive his work.
Episode 071: Setting Yourself Up for the New Year
In this episode Jackie and David dive into how we’re each planning for the year ahead, both in our businesses and personal lives. David talks about his need for structure – how he plans holidays, blocks out family time, and makes sure important dates are locked in early so he can be fully present. Jackie shares her more flexible approach to scheduling and how she balances the unpredictability of life with her business. We also cover some essential housekeeping for massage therapists, like reviewing your annual costs, planning price increases, and staying on top of things like first aid certifications and insurance. And let’s not forget the importance of self-care – booking regular massages, making time for hobbies, and finding joy outside of work are things we can’t ignore. Whether you’re a detailed planner like me or prefer to take things as they come like Jackie, this episode is all about helping you find balance and get set up for a rewarding and manageable year ahead.
Episode 070 – Carolyn Boldt – Transforming Your Massage Environment for Better Client Experiences
In this episode Jackie and David dive into how we’re each planning for the year ahead, both in our businesses and personal lives. David talks about his need for structure – how he plans holidays, blocks out family time, and makes sure important dates are locked in early so he can be fully present. Jackie shares her more flexible approach to scheduling and how she balances the unpredictability of life with her business. We also cover some essential housekeeping for massage therapists, like reviewing your annual costs, planning price increases, and staying on top of things like first aid certifications and insurance. And let’s not forget the importance of self-care – booking regular massages, making time for hobbies, and finding joy outside of work are things we can’t ignore. Whether you’re a detailed planner like me or prefer to take things as they come like Jackie, this episode is all about helping you find balance and get set up for a rewarding and manageable year ahead.
Episode 063: What we learned at the 2024 Massage Myotherapy Australia Conference
Jackie and David went to the 2024 Massage & Myotherapy Australia Conference – held in Tweed Heads, New South Wales. For practitioners like us, this conference wasn’t just about enhancing our skills—it was about connecting with our peers (you are all colleagues to us), and reaffirming our dedication to helping clients through holistic and evidence-based […]
Episode 010: How to Run a Mobile Massage Business: Tips for Success
Running a mobile massage business offers flexibility, low overheads, and the opportunity to reach clients in their own space. But it also comes with unique challenges—logistics, safety, and ensuring a professional experience in an unpredictable environment. In Folding Towels Podcast: Episode 10, we discuss what it takes to succeed in mobile massage, from setting client expectations to carrying the right equipment. Whether you’re new to mobile work or looking to refine your approach, this episode is packed with practical tips to help you thrive.
Episode 010: Getting Started As A Mobile Massage Therapist
Thinking about going mobile with your massage business? This guide covers the essentials for running a successful mobile massage practice, from managing safety and organization to enhancing client convenience and building a professional reputation.