Episode 138: Five Overlooked Niches for Massage Therapists
Not every useful massage niche is obvious. Jackie and David explore five underserved client groups and the practical changes therapists may need to make in their communication, treatment environment, education and service delivery.
Episode 130: How to Build a Practice Your Community Won’t Let Fail
When money gets tight, clients don’t stop spending. They become more selective. This article explores how to build a massage practice people trust, return to, and choose to keep, even during uncertain times.
Episode 113: Chantel Ryan – Getting Legally Healthy In Your Massage Practice
Running a massage business isn’t just about great hands — it’s about solid systems. In this episode, David and Jackie chat with Chantel Ryan from Legally Healthy about how clear policies protect your clients, your reputation, and your calm. Learn which five documents every therapist needs, how to avoid common compliance traps, and why good paperwork is part of good care.
Episode 109: Laura Jane Layton – Self Care From the Inside Out
After corporate burnout and a major health scare, Laura Jane Layton shifted her focus to self-care that starts from within. In this heartfelt episode, she joins Jackie and David to explore what it means to set boundaries, change your self-talk, and prioritise your wellbeing—so you can sustainably care for others.
Episode 103: When Business is Quiet: Making the Most of the Slow Times in Your Massage Practice
Every massage therapist experiences a quiet patch—but it doesn’t have to derail your business. In this episode-inspired article, we share practical ways to reach out to clients, stay visible in your community, and use quiet time effectively. Whether it’s sending a few messages, updating policies, or just catching your breath, this gentle guide will help you manage slow weeks with confidence and care.
Episode 101: Numbers, Nerds & Not Being Poor: Getting Real About Accounting with Anna Mitchell
Anna Mitchell from That Accounting Stuff joins Jackie and David to unpack the realities of accounting for massage therapists. From facing overdue tax to confidently pricing services, Anna’s mission is to help therapists build financially sustainable practices without fear. This episode is full of practical advice, a few laughs, and zero judgment.
Episode 086: Building a Client Base from Scratch: 10 Strategies That Worked for Me
Building a massage client base from scratch is no easy feat, but it’s absolutely possible. In this episode of Folding Towels, David shares the exact 10 strategies he used to take his business from a part-time side hustle to a fully booked massage practice.
If you’re struggling with getting clients, marketing your business, or standing out, this episode is packed with real-world strategies that actually work. From letterbox drops and online visibility to networking and referrals, you’ll learn practical steps to grow your massage practice—no gimmicks, just real results.
Episode 082: Planning A Year You’ll Be Proud Of
A new year offers the perfect opportunity to set meaningful goals and take control of your personal and professional growth. In this guide, we explore how to plan your perfect year by setting clear personal, professional, and business goals. Learn how to structure your ambitions, break them into actionable steps, and adapt when needed. Plus, download our free one-page business plan template to keep your goals simple and focused. Whether you’re growing your practice, refining your skills, or prioritising work-life balance, this guide will help you stay on track.
Episode 076: Should You Discount Your Services? A Strategic Guide for Massage Therapists
Discounting your services as a massage therapist can be a double-edged sword. While discounts can attract new clients, they also risk undervaluing your work, creating a misconception about your worth, or worse—attracting bargain hunters who don’t appreciate the quality of what you offer. In this article, we’ll explore the dos and don’ts of discounting in […]
Episode 075: Insights on Working Through Pregnancy As A Massage Therapist
Working as a massage therapist while pregnant presents unique challenges and opportunities. From adjusting your schedule and managing physical changes to planning maternity leave and communicating with clients, this journey requires thoughtful preparation and self-care.