Episode 138: Five Overlooked Niches for Massage Therapists
Not every useful massage niche is obvious. Jackie and David explore five underserved client groups and the practical changes therapists may need to make in their communication, treatment environment, education and service delivery.
Episode 088 – Five More Niches for Massage Therapists You Probably Haven’t Thought Of
Looking to expand your massage therapy practice? Discover five unexpected niches that can set you apart – from voice and swallowing disorders to post-surgical recovery. Learn how to tailor your treatments, attract new clients, and integrate these specialities into your existing service.
Episode 087: Mandy Bartolovich – Integrating Massage in Children’s Hospitals
Massage therapy in hospitals? Yes, especially for children. In this episode of Folding Towels, we meet Mandy Bartovolich, a pioneering therapist working in pediatric oncology. Discover how she’s helping young patients manage pain and anxiety, how hospitals are embracing integrative massage, and why presence and connection matter just as much as technique.
Episode 085: Kylie Bradley – Why Niching Your Massage Business Could Change Everything
Thinking about niching your massage practice but not sure where to start? In this episode of Folding Towels, we chat with Kylie Bradley, a massage therapist who transitioned from general remedial work to specialising in lymphatic drainage. Kylie shares the real challenges, the unexpected benefits, and why finding a niche could be the best decision you ever make. Whether you’re looking to refine your skills, shift your business focus, or simply understand how a specialist approach can work, this episode is a must-listen!
Episode 066 : Garry Lavis – Massage for People With Parkinson’s Disease
Join David as he chats with Garry Lavis, the National President of Massage & Myotherapy Australia. With over 23 years of experience, Garry’s journey from a diesel mechanic to an expert in massage therapy. Like most of us, much of Garry’s work revolves around working with people with muscular skeletal needs – mostly tradies. However, Garry has developed a deep love for working with clients diagnosed with Parkinson’s disease, revealing how tailored massage techniques can significantly improve mobility, manage symptoms like stiffness and tremors, and enhance their overall quality of life. Garry discusses the emotional challenges of working with progressive conditions, the importance of understanding medication schedules, and the collaborative care model. He is working to develop an Australian training module in conjunction with Parkinson’s Australia so that therapists can get the critical information they need to have real impact with people with Parkinson’s disease.
Episode 005 – Finding Your Niche and Standing Out (and 5 niches you’ve probably never thought about)
In their podcast episode, massage therapists Jackie and David explore intriguing niches within their profession. From aiding pre and post-surgical clients to assisting those with joint replacements, addressing trauma in children and adults, supporting individuals with neurological conditions, and optimizing athletes’ and performers’ training, they discuss unique opportunities for therapeutic expertise. By embracing these niches, massage therapists can provide specialized care and empower clients on their unique health journeys. The episode offers insights into the diverse ways massage therapy can enhance well-being, emphasizing the importance of continuous learning and adaptation in the field.