Episode 084: Beyond Regulation: What We Can Do as Massage Therapists

Regulation isn’t the silver bullet for every challenge in the massage industry—but there are things we can do right now to improve client trust, professional reputation, and industry standards. In this episode of Folding Towels, Jackie and David dive into real-world strategies massage therapists can implement today. From risk management and client communication to industry collaboration and public education, they explore actionable steps to strengthen the profession.
Episode 083: Addressing Safety and Trust in the Massage Industry

The massage industry thrives on trust, but what happens when that trust is broken? Recent events have highlighted the importance of safety, client education, and raising professional standards. In this blog, we explore how therapists and clients can protect themselves, where to report unethical behaviour, and how to create a safer industry for everyone.
Episode 74: Certified for Success: Raising Standards in Massage Therapy with Charlotte Keane and Paul Averill
Charlotte Keane and Paul Averill from Massage & Myotherapy Australia discuss the Certified Practitioner program, an initiative that sets clear standards for massage therapists across Australia. Developed by Massage Myotherapy Australia to meet ISO9001 standards, this certification offers therapists a way to distinguish themselves as safe, qualified, and reliable professionals. For anyone looking to elevate their practice, certification is more than just a title—it’s a commitment to excellence.
Episode 063: What we learned at the 2024 Massage Myotherapy Australia Conference
Jackie and David went to the 2024 Massage & Myotherapy Australia Conference – held in Tweed Heads, New South Wales. For practitioners like us, this conference wasn’t just about enhancing our skills—it was about connecting with our peers (you are all colleagues to us), and reaffirming our dedication to helping clients through holistic and evidence-based […]