Episode 076: Should You Discount Your Services? A Strategic Guide for Massage Therapists

Discounting your services as a massage therapist can be a double-edged sword. While discounts can attract new clients, they also risk undervaluing your work, creating a misconception about your worth, or worse—attracting bargain hunters who don’t appreciate the quality of what you offer. In this article, we’ll explore the dos and don’ts of discounting in […]

Episode 072: Your Personal Brand and End-to-End Client Care with Randall Cooper

Randall Cooper’s journey from a 16-year-old recovering from an ACL injury to an internationally recognized sports physiotherapist is nothing short of inspiring. In this episode of Folding Towels, Randall shares his story of resilience, the importance of building a personal brand, and how creating a consistent, end-to-end client experience is key to success in the health and wellness industry. As the founder of Premax, a leading sports skincare brand, and Learn.Physio, an online education platform for health professionals, Randall’s entrepreneurial spirit shines through. His passion for helping others, both in clinical practice and through education, continues to drive his work.

Episode 071: Setting Yourself Up for the New Year

In this episode Jackie and David dive into how we’re each planning for the year ahead, both in our businesses and personal lives. David talks about his need for structure – how he plans holidays, blocks out family time, and makes sure important dates are locked in early so he can be fully present. Jackie shares her more flexible approach to scheduling and how she balances the unpredictability of life with her business. We also cover some essential housekeeping for massage therapists, like reviewing your annual costs, planning price increases, and staying on top of things like first aid certifications and insurance. And let’s not forget the importance of self-care – booking regular massages, making time for hobbies, and finding joy outside of work are things we can’t ignore. Whether you’re a detailed planner like me or prefer to take things as they come like Jackie, this episode is all about helping you find balance and get set up for a rewarding and manageable year ahead.

Episode 070 – Carolyn Boldt – Transforming Your Massage Environment for Better Client Experiences

In this episode Jackie and David dive into how we’re each planning for the year ahead, both in our businesses and personal lives. David talks about his need for structure – how he plans holidays, blocks out family time, and makes sure important dates are locked in early so he can be fully present. Jackie shares her more flexible approach to scheduling and how she balances the unpredictability of life with her business. We also cover some essential housekeeping for massage therapists, like reviewing your annual costs, planning price increases, and staying on top of things like first aid certifications and insurance. And let’s not forget the importance of self-care – booking regular massages, making time for hobbies, and finding joy outside of work are things we can’t ignore. Whether you’re a detailed planner like me or prefer to take things as they come like Jackie, this episode is all about helping you find balance and get set up for a rewarding and manageable year ahead.

Episode 063: What we learned at the 2024 Massage Myotherapy Australia Conference

Jackie and David went to the 2024 Massage & Myotherapy Australia Conference – held in Tweed Heads, New South Wales. For practitioners like us, this conference wasn’t just about enhancing our skills—it was about connecting with our peers (you are all colleagues to us), and reaffirming our dedication to helping clients through holistic and evidence-based […]

Episode 010: Getting Started As A Mobile Massage Therapist

Thinking about going mobile with your massage business? This guide covers the essentials for running a successful mobile massage practice, from managing safety and organization to enhancing client convenience and building a professional reputation.

Episode 003: The Worst Advice We Ever Received

Ever gotten some questionable advice? In Episode 3 of Folding Towels, Jackie and David share the worst advice they’ve received as massage therapists. From “don’t quit your day job” to “work for free to get clients,” learn what advice to ignore and discover smarter alternatives for growing your massage business.