Episode 140: Your Brand Is What Clients Remember You For
Branding for massage therapists is more than a logo, colour palette or polished website. Jackie and David discuss reputation, trust, personal identity and the consistent professional habits clients remember.
Episode 138: Five Overlooked Niches for Massage Therapists
Not every useful massage niche is obvious. Jackie and David explore five underserved client groups and the practical changes therapists may need to make in their communication, treatment environment, education and service delivery.
Episode 130: How to Build a Practice Your Community Won’t Let Fail
When money gets tight, clients don’t stop spending. They become more selective. This article explores how to build a massage practice people trust, return to, and choose to keep, even during uncertain times.
Episode 103: When Business is Quiet: Making the Most of the Slow Times in Your Massage Practice
Every massage therapist experiences a quiet patch—but it doesn’t have to derail your business. In this episode-inspired article, we share practical ways to reach out to clients, stay visible in your community, and use quiet time effectively. Whether it’s sending a few messages, updating policies, or just catching your breath, this gentle guide will help you manage slow weeks with confidence and care.
Episode 088 – Five More Niches for Massage Therapists You Probably Haven’t Thought Of
Looking to expand your massage therapy practice? Discover five unexpected niches that can set you apart – from voice and swallowing disorders to post-surgical recovery. Learn how to tailor your treatments, attract new clients, and integrate these specialities into your existing service.
Episode 086: Building a Client Base from Scratch: 10 Strategies That Worked for Me
Building a massage client base from scratch is no easy feat, but it’s absolutely possible. In this episode of Folding Towels, David shares the exact 10 strategies he used to take his business from a part-time side hustle to a fully booked massage practice.
If you’re struggling with getting clients, marketing your business, or standing out, this episode is packed with real-world strategies that actually work. From letterbox drops and online visibility to networking and referrals, you’ll learn practical steps to grow your massage practice—no gimmicks, just real results.
Episode 079: Should You Sell Products In Your Massage Clinic?
Selling products in your massage clinic can boost income and enhance client care, but it’s not for everyone. This blog explores the benefits, ethical considerations, and tips for choosing items that align with your values and practice. Discover how to create a positive retail experience without compromising your therapeutic focus.
Episode 076: Should You Discount Your Services? A Strategic Guide for Massage Therapists
Discounting your services as a massage therapist can be a double-edged sword. While discounts can attract new clients, they also risk undervaluing your work, creating a misconception about your worth, or worse—attracting bargain hunters who don’t appreciate the quality of what you offer. In this article, we’ll explore the dos and don’ts of discounting in […]
Episode 071: Setting Yourself Up for the New Year
In this episode Jackie and David dive into how we’re each planning for the year ahead, both in our businesses and personal lives. David talks about his need for structure – how he plans holidays, blocks out family time, and makes sure important dates are locked in early so he can be fully present. Jackie shares her more flexible approach to scheduling and how she balances the unpredictability of life with her business. We also cover some essential housekeeping for massage therapists, like reviewing your annual costs, planning price increases, and staying on top of things like first aid certifications and insurance. And let’s not forget the importance of self-care – booking regular massages, making time for hobbies, and finding joy outside of work are things we can’t ignore. Whether you’re a detailed planner like me or prefer to take things as they come like Jackie, this episode is all about helping you find balance and get set up for a rewarding and manageable year ahead.
Episode 018: Top Tips For Setting Up Your Home Clinic
Working from home can reduce overheads and create greater flexibility, but a home clinic needs more than a massage table in a spare room. Jackie and David cover safety, privacy, records, linen, permissions, insurance and practical ways to set up a professional space.