Episode 138: Five Overlooked Niches for Massage Therapists

Not every useful massage niche is obvious. Jackie and David explore five underserved client groups and the practical changes therapists may need to make in their communication, treatment environment, education and service delivery.

Episode 103: When Business is Quiet: Making the Most of the Slow Times in Your Massage Practice

Every massage therapist experiences a quiet patch—but it doesn’t have to derail your business. In this episode-inspired article, we share practical ways to reach out to clients, stay visible in your community, and use quiet time effectively. Whether it’s sending a few messages, updating policies, or just catching your breath, this gentle guide will help you manage slow weeks with confidence and care.

Episode 087: Mandy Bartolovich – Integrating Massage in Children’s Hospitals

Massage therapy in hospitals? Yes, especially for children. In this episode of Folding Towels, we meet Mandy Bartovolich, a pioneering therapist working in pediatric oncology. Discover how she’s helping young patients manage pain and anxiety, how hospitals are embracing integrative massage, and why presence and connection matter just as much as technique.

Episode 080: Your Questions Answered

In this post, we answer your pressing questions about the massage therapy industry. From managing finances and exploring overseas training to navigating NDIS changes and association benefits, we provide practical insights and expert advice. Perfect for therapists looking to grow their skills and business with confidence.

Episode 079: Should You Sell Products In Your Massage Clinic?

Selling products in your massage clinic can boost income and enhance client care, but it’s not for everyone. This blog explores the benefits, ethical considerations, and tips for choosing items that align with your values and practice. Discover how to create a positive retail experience without compromising your therapeutic focus.

Episode 076: Should You Discount Your Services? A Strategic Guide for Massage Therapists

Discounting your services as a massage therapist can be a double-edged sword. While discounts can attract new clients, they also risk undervaluing your work, creating a misconception about your worth, or worse—attracting bargain hunters who don’t appreciate the quality of what you offer. In this article, we’ll explore the dos and don’ts of discounting in […]

Episode 073: Caring for the Whole Person: Ronna Moore on Palliative Massage

We reconnect with Ronna Moore to explore the holistic approach of palliative and oncology massage. Ronna shares insights on building trust, addressing myths, and embracing self-care while supporting clients through life’s most vulnerable moments. Discover the profound impact of caring for the whole person and the essential role of massage in enhancing quality of life.